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Background Information and Site Statistics Background Shareware Music Machine was first launched in April 1995 and was Hitsquad's third music industry publication. It was the world's first commercial web site totally dedicated to music software and is now the world's biggest music software web site with more than 6,000 software titles available to download from 44 categories for Windows, Macintosh, BeOS, Linux, DOS, OS/2, and Atari. It's popularity stems fact that it is the biggest music software site, and from the fact that all titles are reviewed not only by software authors and ourselves but also by thousands of musicians from around the world every day - this gives our content a significant credibility advantage over that of other sites. We pioneered the use of the 'Special Feature Display Advertising' format which was so successful it was immediately copied by many other sites including Infoseek - however no other site had the success we did with it and Shareware Music Machine is currently the only music products related site with this enhanced advertising format. Shareware Music Machine was also the first site to employ an in-house advertising sales team to actively sell music product advertising and as a result of our first mover advantage we have a greater understanding of internet advertising in this market than any potential competitor. Site Statistics The most popular music software web site in the world Visited by more than 33,000 people per day Generates more than 8 page views per visitor Average advertising response rate is 5 times greater than internet averages Has more than 100,000 pages of content Content is currently growing by more than 100 pages per day Transfers more than 10 Gigabytes of data per day not including software downloads One of the top 5,000 most popular web sites in the world across all categories* *Popularity rating by Ranking.com. Back to Advertising Media Kit Contents

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