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5. Don't get upset if people unsubscribe. It happens. If you lose half your list, consider adjusting your publishing schedule. But expect that some people can't deal with a newsletter every 7-10 days. Perhaps every two weekes is better. I was doing every two weeks until I realized how much more effective a 10 day schedule was for our fans. But less than two weeks, and you are no longer on the fore front of your fans' minds.

6. Choose a great inspiring name. Something that has meaning and is fairly informative. Certainly you can can get by without one, but a good name could attract people just out of curiousity.

7. Make it visually appealing. Keep lines short--60-65 characters followed by a hard return. Have a decent amount of space between sections. Add a table of contents at the beginning of the newsletter. Text newsletters work best, at present, but if you decide on an HTML ezine. Make sure you test it out extensively beforehand. Graphics need to be attached to your message. But keep it visually interesting on all accounts.

8. Content is King. You hear it all over the internet marketing circles. Make sure the info you provide is useful and relevant. My biggest problem is that my newsletter has subscribers worldwide and until we got hooked up on MP3.com, it was useless telling our fans about gigs in Austin. So have info that is interesting for EVERYONE!

9. Reward your fans. Give discounts for their loyalty. Have your CD on sale to newsletter subscribers.

Got a question about publishing your newsletter? Drop me a line.

* Article by Marc Gunn of The Bards Crier. Marc has helped 1000's of musicians make money with their musical groups through The Bards Crier and the Texas Musicians Network. Now you can get personal advice by visiting http://bardscrier.com for FREE "how-to" music marketing assistance.

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