How one artist uses Napster
Tuesday, 27 February 2001 By Geoff Nicholson Napster bad, but promotion good - as strange as it may seem.
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...Continued How one artist uses Napster People working for Aimee Mann have been using Napster in an innovative way.
Instead of calling for Napster users to be devoured by lions for having unauthorized MP3s on their hard drives, Mann's marketing people have taken a different approach.
They sent instant messages to users, inviting them to www.aimeemann.com . Negative feedback has been minimal and Mann's email list now has an extra 2,500 addresses.
Earning over $200,000 on MP3.com Another grab for publicity - outbidding Napster
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