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Shareware Music Machine News
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Blue Spike releases their watermarking demo, offering copyright protection

Date posted: July 5 1999
Press Release

Who should secure your copyrights?

  • xyz corporation?
  • the folks in washington?
  • YOU!

Blue Spike, Inc. has worked extensively to ensure that its powerful, patented GiovanniŽ suite of media security technologies is made available to all. Four years of debates, tests, and initiatives resoundingly conclude that copyright protection is an invaluable element for dramatically expanding the business of music. We strongly believe security must not be shrouded in secrecy.

The most misunderstood scenario for the music industry at this time is the potential for adoption of technologies which do not meet expectations. We feel we are at an important crossroads where the tools are readily available; however, hype dominates too many discussions. We intend to ensure that artists and consumers alike are satisfied with the many new developments in music: security will not obscure the contributions of the gifted.

Blue Spike has been at the forefront of industry-based tests (such as the MUSE Embedded Signaling Tests, and various tests by performance rights organizations including ASCAP and BMI) and the need for a "provably secure digital watermarking solution". We have worked closely and in confidence with many of the largest major labels, world-renowned studios, famous artists, engineers and academics. Our work is well-documented and readily available for scrutiny.. With strong roots in cryptographic and signal processing research, US and international patents and pending applications, our leading edge development is by far the most advanced in the field of digital watermarking today.

We commend the Recording Industry Association of America (RIAA) and its Secure Digital Music Initiative (SDMI) as well as the contributions of the MP3 community in making this a truly revolutionary time for the music industry. We also look forward to making all of our products SDMI-compliant while offering fair and reasonable licensing for our own contributions to this exciting area.

In this vain, we proudly introduce the free demo version 2.0 of Giovanni Audio Digital Watermarking, consistent with all industry tests in which we have participated . Our end-to-end music copyright system, which is based entirely on proprietary security technology has also been released, under license. Reference specifications for DSPs and libraries are also now available, under license. New versions of our popular still image and video digital watermarking tools are being readied for release. Of course, our unique Scrambling technologies are also gaining currency.

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