There are some good ideas here!

There are some good ideas here!

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Posted by Bob Olhsson on September 05, 1999 at 19:30:43:

I really like that idea of serial numbers and preferred seating!

First, let me say that I have spent my entire working life (for the past 34 years) working for record companies which gives me a pretty good idea of what life looks like from the "other" side of those big piles of demo tapes. From my point of view there has always been at least as chronic a shortage of what record companies consider to be "good artists" as the people seeking "record deals" percieve there to be a shortage of label interest. In other words, I don't believe record companies are the problem.

I totally agree that each performer's "club" is really what it has always been entirely about. What you really sell to a record company and we hopefully can sell to radio is access to YOUR audience.

Creating the "club" is the real job of the artist. I've often wondered myself if we didn't have it backwords selling records and giving away the tee shirts! Seriously the value added to the music has always been the critical thing because people could always just listen to their radios. Having that "club" is really the secret to how you get a record deal.

Where the middlemen have always come in is simplifying the consumer's search for new entertainment from people they haven't heard of yet. I look at the web as something very much like the phone book. It is going to take more and more money to make a comparable splash on the web as time goes by because of the growth. Somebody's always going to turn out to be better at promoting artists than others and they will become the next generation of media companies. That process won't go away.

I'm not sure giving the music away is the answer simply because it's too easy now to get lost in the flood. But giving satisfying little "tastes" combined with way more value added to the physical product seems pretty obviously what it will all turn into from my point of view.

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Re: There are some good ideas here! Brittany Totten 17:25:53 2/26/02 (0)

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: I really like that idea of serial numbers and preferred seating! : First, let me say that I have spent my entire working life (for the past 34 years) working for record companies which gives me a pretty good idea of what life looks like from the "other" side of those big piles of demo tapes. From my point of view there has always been at least as chronic a shortage of what record companies consider to be "good artists" as the people seeking "record deals" percieve there to be a shortage of label interest. In other words, I don't believe record companies are the problem. : I totally agree that each performer's "club" is really what it has always been entirely about. What you really sell to a record company and we hopefully can sell to radio is access to YOUR audience. : Creating the "club" is the real job of the artist. I've often wondered myself if we didn't have it backwords selling records and giving away the tee shirts! Seriously the value added to the music has always been the critical thing because people could always just listen to their radios. Having that "club" is really the secret to how you get a record deal. : Where the middlemen have always come in is simplifying the consumer's search for new entertainment from people they haven't heard of yet. I look at the web as something very much like the phone book. It is going to take more and more money to make a comparable splash on the web as time goes by because of the growth. Somebody's always going to turn out to be better at promoting artists than others and they will become the next generation of media companies. That process won't go away. : I'm not sure giving the music away is the answer simply because it's too easy now to get lost in the flood. But giving satisfying little "tastes" combined with way more value added to the physical product seems pretty obviously what it will all turn into from my point of view.

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