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| Get our free newsletter for the latest releases Contents Music Software Quick Reference Resources Online Ordering Software Authors Company Info | Shareware Music Machine News MP3 will burn with Lava! Date posted: Aug 12 1999
For the first time, LAVA! makes it possible for Internet music such as MP3 songs to be accompanied by a complete customized 3D-animation containing images including interactive band logos, album art and band members' photographs to form a high-quality 3D video collage rendered in real-time, requiring little additional bandwidth. A LAVA! sequence takes up less than 100KB in disk space, considerably less than music videos generated from other software applications. Using a combination of sophisticated audio analysis and hardware accelerated graphics developed at the Creative-EMU Technology Center, LAVA! offers music enthusiasts a new way of experiencing Internet audio.
"The online music industry is booming. Artists, content providers and meta-labels are looking for new ways to enhance the Internet as a medium for online music publishing and entertainment. With LAVA!, we offer a powerful but easy-to use solution that will change the paradigm of how music is distributed, promoted and experienced," said Sim Wong Hoo, chairman and chief executive officer of Creative. "Besides our growing customer base of 40 million customers, LAVA! allows Creative to reach out to a wider online customer base that is hungry for Internet music and downloadable audio. We intend to continue working closely with industry partners and players to leverage new business and e-commerce opportunities." Creative's LAVA! technology allows for the easy creation of interactive 3D visual scenes that react and respond to specific audio frequency bands in real-time, making it possible for an instant music video to be created. LAVA! gives visual expression to music and allows MP3 enthusiasts, musicians, and artists to express their creativity in visual terms; changing the Internet music experience from one where music only defines a listening experience, to one where the music actually manifests a complete, immersive and personalized visual experience.
Availability and LAVA! Information Sound Blaster Live! owners can download direct, head here.
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Creative Technology Ltd.
(NASDAQ: CREAF), the leading provider of multimedia solutions for
personal entertainment, today launched its latest groundbreaking
interactive music technology, LAVA!™ (Live Audio Visual Animation),
at the Interactive Music Expo (IMX) in New York. LAVA! first debuted
last month at the nightly Woodstock '99 raves and on the Emerging
Artist stage behind artists that included George Clinton and Moby.
"By combining our expertise in high-end PC audio and 3D graphics
acceleration to create LAVA!, we are delivering synergistic interactive
music technology that creates a whole new category of Internet music
entertainment. The Nomad MP3 player marked our entry into the MP3
revolution, and our introduction of LAVA! serves as an extension of
our Internet music efforts," said Mike Barnes, Internet marketing
manager for Creative Labs, Inc. "LAVA! not only adds a seamlessly
integrated, visually compelling element to MP3 music, it gives
musicians and record labels a revolutionary new way of promoting
themselves and their music."