Press Release
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Interstatemusic.com, the web division of Cascio Interstate Music in New Berlin, WI, launches a new marketing concept beginning in August that promises to send, if not shockwaves, atleast some serious tremors throughout the music community: 31Dayz/31Dealz!
"Quite simply, it's never been done," says Lance Braun, Cascio Interstate's Director of Marketing and E-Commerce. "We've scoured the warehouses and found stock that in some cases we didn't even know existed in the first place. Our intent is to offer this merchandise to our customers at prices that I'd have to say are probably the lowest the industry's ever seen." A big claim to be sure, but one Cascio Interstate Music is ready to back up with a unique sales channel in line with this company’s long-standing track record of innovation.
Beginning August 1st, web visitors can log onto www.interstatemusic.com daily at 12pm CDT and have the opportunity to capitalize on amazing deals on these "lost" items at amazingly low prices. Rest assured, these aren't discarded and outmoded products, either. The 31Dayz/31Dealz promotion will offer sought-after products that every musician wants and uses regularly.
By visiting www.interstatemusic.com and clicking on the 31Dayz/31Dealz icon, customers will see one special-of-the-day throughout the month of August priced so irresistibly low that these items will be presented on a first-come first-served basis. For this reason, site visitors are encouraged to log on early and often. Cascio Interstate Music anticipates that most of these items will sell out very quickly.
While keeping the actual deals cloaked in secrecy, Braun assures that, "Customers are going to discover unprecedented savings on products from all departments including guitars, drums, keyboards, pro audio, brass and woodwinds and more." A quick glimpse at this clandestine list of deals reveals truly jaw-dropping prices on some highly sought-after gear.
There's more! On select days during the 31Dayz/31Dealz web sales event, www.interstatemusic.com will offer a "Box From The Black Hole!" This it where it gets really interesting: For just $5, interstatemusic.com shoppers can obtain a mysterious package of merchandise from the deepest recesses of Interstate’s warehouse assembled specifically for drummers, guitarists, brass and woodwind players that is guaranteed to "far, far exceed the $5 customers pay for it," Braun says with a gleam in his eye. "In fact, once in a while we’ll throw in an item some lucky customers aren't going to believe they got for $5!" When pressed for details, Braun just smiles and says, "You'll see."
31Dayz/31Dealz, begins August 1st at interstatemusic.com beginning promptly at 8am and runs throughout the month of August. The buzz about this event is already building and rightfully so. Braun promises that this event is just the beginning of many unique new customer-friendly concepts coming in the near future to the company’s website. "This company is run by musicians, for musicians," Braun says. "It always has been. I can genuinely say we take great satisfaction in continually offering our fellow musicians the best deals they'll find anywhere. It's what Frank Cascio had in mind when he started the company back in 1946 and it's the reason musicians keep returning to us."
Recently voted "Milwaukee's Best Music Store - 2005" and now celebrating their 60th year in business, Cascio Interstate Music retains its revered Milwaukee-area heritage while constantly evolving to meet the needs of today's musicians worldwide.
Visit Interstate Music online: www.interstatemusic.com
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